
How Do I Host a Book Fair?
Welcome to our guide on hosting your very own local indie author book fair! With the support of the Book Reality Indie Author Book Fair system, we’re excited to help you navigate the steps to create a vibrant event that celebrates independent authors and their works. Get ready to inspire your community and bring literature to life!
What do you do and what do we do?
You will:
Want to host a local book fair...
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Send us a preliminary email (Click Here) and a set of dates and locations you were thinking of holding the fair on/in. If there are no immediate clashes with other fairs we are hosting, we will advise for you to move forward. Then you will need to...
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Approach the venue and find out if they are available and how much the hire of the venue will cost for the hours you will need. We recommend 10am to 3 or 4pm for the fair and so you will need an hour either side of that for authors to "bump in" and "bump out". When talking to them, find out...
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Will they supply 2mtr or 1.4mtr wide tables and chairs (2 per table). If not, where will you hire those from, and how much will that cost?
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How many friends and helpers can you get to assist you on the day (we recommend at least three staff on the ground for the duration of the day).
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Is Public Liability Insurance included as part of the hiring of the venue? If not (as is usual in Australian fair locations) is there a market stall holder limited public liability insurance available for authors to buy? In Australia the answer to that last question is yes and we can advise on that if need be. In the UK PL is usually included in the hiring costs. In other jurisdictions it is on a case by case basis, but if YOU have to buy it then that cost needs to be added to venue and table hire etc.
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By now, you will have a total cost to run the prospective fair and a total number of author tables that you can fit in. You HAVE NOT paid any deposits or locked yourself into running it just yet. Contact us again and we will see what the scope is and whether it will make commercial sense for you, us and the Indie Authors coming along.
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Assuming all is good to go, then you will provide us with details of the venue, access in and out of it, parking, food and drink sources nearby (or at the venue) your plans for the day (are you having music outside or nearby) additional "things" you might be thinking of such as face-painting or fire-breathing jugulars (Probably not the last one, but you get the idea... after all, you do want readers to come into the fair).
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You start to think about who you can contact and how you can manage the local marketing of the event. The local marketing and all that entails is down to you. If no one knows about it, no one will show up. Be proactive. Contact newspapers, radio, local TV (if you have it). Writers groups, reader groups, book clubs, local libraries, local places to put up posters, local places to hand out flyers. If you have children's authors coming along, local schools and English departments. And on the day, try getting a Town Crier, cosplay artists, sandwich board wearers, press gangs (again, probably not that last one... I think that would be illegal... so definitely not that last one).
We will:​
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Advise and mentor you along the way.
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Provide the registration mechanisms to get authors enrolled for your fair.
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Manage the payments of authors for their place at your fair. We manage this in your local currency.
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Ensure all author profiles are uploaded to the Indie Author Book Fair website.
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Provide the local details you give us, to all authors via email and on the Author Resources page on the website.
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Make an event page on the website and on social media,
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Promote the event on social media.
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Invite all exhibiting auhtors to join the private Facebook group page.
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Design a local poster for your event and provide those to you in PDF format. (Local printing and distribution of posters and flyers is your responsibility).
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Assist you with table allocation and generally be your sounding board for the event.
​Once the fair is completed we will have a follow-up / wrap-up meeting with you (online or in person) and finalise all accounts. You then, buoyed by the success of this fair, start planning for next year!